Having trouble getting emails open? When they are open, are your target customers taking action? Are you a content marketer? Do you use email as your primary sales tool? When you review your mails and materials, does it inspire or create a desire to take action?
The answer is as easy as this. It is a simple & proven formula that copywriters have used for years. When you write anything, from email marketing to epic blogs, you should keep this acronym top of mind.
A.I.D.A. – Attention, Interest, Desire, Action
I recently spent a ton of money ($3.99 at Amazon) and purchased “This book is going to teach you to write better” by Neville Medhora.
In this book, Neville explains this acronym very well and thoroughly, but here is the R&D Version (Rip Off and Duplicate) …
“Create attention with your headline” … Ask a question, or present a solution to a problem with it. When you write a headline or an email subject line, take at least 4 stabs at it. Then, test it! Here is quick and free way to do that:
This link is to the Advanced Marketing Institute, that has a free headline analyzer: http://www.aminstitute.com/headline/
Here is another one from a company called CoSchedule: http://coschedule.com/headline-analyzer
When you find the correct headline, then work on creating an interest. I have learned that you shouldn’t start a mail or promotion with “I learned through reading in another blog” really quick. You should peak an interest with statistics, or asking a common question, listing the issues that the reader may be having. For example, in this blog I’m writing “having troubles doing this?” or “Your customers aren’t taking action” … This is going to create some level of interest.
Then, it’s desire … which I tried in this by saying “The answer is simple, and it’s free”. If you have a proven method of anything, from weight loss to high fuel efficiency, this is where you list the answers to the questions in the “attention/interest” area.
Now you need them to take action … This is where you ask; If you want more of these tips about how to improve your business, contact me for a free consultation.
There are of course many more types of ways to close the letter and asking to take action. I could ask you to Click Here for a Free Copy of My eBook. You should be creating urgency as well, but a lot of that is already known by you.
Pinnacle Sales provides tips and training like this in their Mastermind Groups! Check out that page for more information!
Copywriting is a skill, and the more you write, the better you will get. There are so many free tools available to people that are building content, that anyone can get good enough to have people at least read and start responding to your marketing material!
Let me know if you have any comments on this article!
At Pinnacle Sales we specialize on building processes in small businesses. We focus on continuous improvement, it is our guiding principle. If it is not a goal of yours, you won’t be a client of ours