Are you still trying to get more out of your last product or service you introduced?
When will “NEW AND IMPROVED” become obsolete?
It’s when the competitor has improved their product a little bit more than yours! Or at least they say they did.
My last blog I wrote was whether you swim in Blue or Red Water. Looking for food in untapped markets instead of highly competitive ones is a secret to success. A quicker way to success is; don’t strive to be better than your competition, look to be different!
Creating value in just being better isn’t enough. When Apple came out with the iPhone, it was different! It wasn’t just a smaller cell phone, it turned into a hand-held computer. When Chrysler came out with the Dodge Caravan, it wasn’t just a better car or van, it was a “CAR & VAN” … It was different, unique, and people couldn’t just price shop for value, it was a one of a kind. A new category of vehicle was created, and they still hold nearly 40% of that market.
Yes, your customers are looking for new, improved, higher value products. When you look to beat your competition, start filling voids that are not being filled. Don’t just get faster, stronger, smaller, lighter, do something that the others do not do. Look at the pain your customers are having, and answer that problem with your product. Be first, swim in that blue water ..
It’s better to be different than better!
Looking for ways to be different?
Find a coach or a consultant, oh … that’s me!
Give me a call, let’s talk about how you go to market, create demand, and do your R&D for new products and services. Putting two heads to a problem will always improve the output!
Pinnacle Sales is all about continuous improvement. If it is not a goal of yours, you won’t be a client of ours!